Client:, LLC  Project: Logo Design

The goal was to take the old saying "Keep Lawrence Weird" and use it in a fun logo that would appeal to both university students and local "townies" alike. Something with a cool, hip vibe that still felt homegrown. So we created Weird Larry, a likable, wacky mascot that encourages locals to patronize the homegrown Lawrence businesses that give the town it's unique (i.e. "wierd") character.

The other logo we designed for (below) is more no-nonsense with a rough, hand-crafted quality to reflect Larry-Made's mission to celebrate and promote locally-owned Lawrence businesses and encourage the local community to "Think Local. Buy Local.".

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